Data Sharing Attitudes for Loyalty Rewards Programs Articles

Merkle Data Privacy Attitudes Rewards Programs Oct2020

The percentage of American consumers ages 18-65 who are comfortable letting brands use the following types of data to personalize their loyalty rewards experience:

  • Purchase history
  • Current reward status
  • Gender
  • Self-selected profile preferences
  • Browsing history on brand’s site
  • Current location
  • Address
  • Income

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