Data Used by B2B Marketers to Build ABM Targeted Account Lists Articles

DemandGenReport Data Used to Build ABM Target Account Lists Nov2021

The data that B2B marketers use or plan to use to help build and formulate their targeted account list for account-based marketing (ABM):

  • Sales team-selected
  • Firmographic
  • Behavioral / intent signals
  • Technographic
  • Predictive

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