What company marketers would like to do with their email marketing that they currently cannot do to their satisfaction, including: better personalization; cross-channel data insights to see bigger picture; better segmentation; marketing automation; ability to be more agile in marketing; integration with other marketing platforms; easier campaign testing; more social integration; content marketing; and mobile-friendly email.
Consumers Are Wary of Greater AI Use by Brands and Advertisers
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
