Digital Commerce Investment Plans (Pre-COVID-19) Articles

Bloomreach Digital Commerce Investment Plans Jun2020

The extent to which digital commerce decision-makers were expecting to upgrade or expand their investments – or plan to invest in the next 12 months – in a host of digital commerce areas, including:

  • Connected products (internet of things)
  • Using third-party online marketplaces
  • Artificial intelligence capabilities
  • Conversion optimization and A/B testing
  • Personalization
  • Integration with social commerce platforms
  • Advanced search capabilities
  • Content management systems (CMS)

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