Digital Out-of-Home (DOOH) Ad Buying Challenges Articles

VerizonMedia DOOH Ad Buying Challenges Dec2020

Challenges faced by US decision-makers in outdoor media spend when buying digital out-of-home advertising:

  • Difficulty finding the right partner to work with
  • Management and optimization are difficult
  • Unproven ROI or value of investment
  • Reporting/analytics are inadequate
  • Lack of budget for this type of advertising
  • Doesn’t effectively reach my target audience
  • Previous poor experiences
  • Don’t fully understand how it fits into my ad strategy
  • None of the above/no deterrents

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