Drivers of B2B Marketing Budget Changes Articles

B2B marketers cite the primary driving forces behind changes to their marketing budget from 2021 to 2022:

  • Inflation
  • Lingering impact of COVID pandemic
  • Economic recession
  • World geopolitical instability
  • Supply chain disruption
  • Rising interest rates
  • Competitive forces
  • Changing opportunity
  • The “Great Resignation”

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