The percentage share of marketing budgets that Direct to Consumer (DTC) brands spend in each of the following channels:
- Google / Bing Search
- YouTube
- Catalog / Direct Mail
- TV Linear Local
- TV Linear National
- TikTok
- Audio / Podcast
- PLA / Product Shopping Ads
- Affiliate / Influencer
- Snapchat
- Programmatic Display
- CTV / OTT