DTC Brands’ Marketing Budget Distribution Articles

The percentage share of marketing budgets that Direct to Consumer (DTC) brands spend in each of the following channels:

  • Google / Bing Search
  • Facebook
  • Instagram
  • YouTube
  • Catalog / Direct Mail
  • TV Linear Local
  • TV Linear National
  • TikTok
  • Audio / Podcast
  • PLA / Product Shopping Ads
  • Affiliate / Influencer
  • Snapchat
  • Pinterest
  • Programmatic Display
  • CTV / OTT

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