Percentage of decisions made using marketing analytics, as reported by US CMOs, from February 2012 through August 2016.
Netflix and YouTube together account for more than one-eighth of total TV time.
People are also expressing less confidence in large technology companies.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The more a shopper buys, the more likely they are to make another purchase.
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Eating out is the first casualty of cost-cutting.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.