E-commerce conversion rates in 2018 and 2019 for the following traffic sources: referral; paid search; organic search; email; direct; social; and display. Based on an analysis of billions of shopping sessions across 160 websites that use Episerver.
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
There are issues that arise in each stage of the typical data science workflow.
The average US household subscribed to more than 5 video streaming services during Q3.
More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.
The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.
Close to one-third read print newspapers on a weekly basis.
People have mixed feelings about ads in audio streaming platforms.
Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.
High quality and unique stories are the primary ways to differentiate B2B content.
Close to one-third read print newspapers on a weekly basis.
People have mixed feelings about ads in audio streaming platforms.
Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.
High quality and unique stories are the primary ways to differentiate B2B content.
People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.
Almost two-thirds (64%) of so-called “leading marketers” report that their marketing organization is “extremely budget agile.”
The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.
Exercise is the top activity that people monitor using technology.