E-commerce conversion rates in 2018 and 2019 for the following traffic sources: referral; paid search; organic search; email; direct; social; and display. Based on an analysis of billions of shopping sessions across 160 websites that use Episerver.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Half of Netflix subscribers also subscribe to Hulu.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
Data quality is a key component, but something that marketers are struggling with.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Video game content sales dropped by 7% year-over-year.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Video game content sales dropped by 7% year-over-year.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
More US adults say that pricing options are important than original content when considering subscribing to a service.
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.