E-Commerce Conversion Rates, by Vertical (First Purchase vs. Repeat Purchase) Articles

The percentage of non-buyers that made a first purchase, compared to the percentage of one-time buyers that made a repeat purchase, in 2021, for the following e-commerce verticals:

  • Home Goods
  • Health & Beauty
  • Apparel
  • Jewelry & Luxury
  • Consumer Electronics
  • Sporting Goods & Outdoor
  • Gifts & Floral
  • Footwear

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