E-Commerce Site Personalization Drivers Articles

Yieldify E Commerce Site Personalization Drivers Oct2020

Reasons given by e-commerce leaders for pursuing a website personalization strategy:

  • Increase retention rates
  • Increase conversion rates
  • Increase order size
  • Increase engagement rates
  • Meet customer demand for personalized experiences
  • Keeping up with competition
  • Increase return on acquisition spend

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