Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
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Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Which App is More Engaging to Its Users: Instagram or TikTok?
They each lead all others in one metric.
Which Data Capabilities Are Still Out of Reach for Marketers?
Marketers are still trying to get a handle on real-time availability of insights.
How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Smart TV Penetration Continues to Grow
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
1 in 3 Marketers Say They’re Not Currently Using Enough Channels
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Smart TV Penetration Continues to Grow
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
1 in 3 Marketers Say They’re Not Currently Using Enough Channels
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Older Women Don’t Feel Positively Represented in Advertising
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.
Marketers Look to Use Machine Learning to Aid in Creative
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
