Components that are part of enterprise organizations’ customer journey analysis, top-performers versus the rest.
Young Adults’ TikTok Engagement Grows
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
Components that are part of enterprise organizations’ customer journey analysis, top-performers versus the rest.
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
Affiliate marketing is credited with providing a steady stream of new, innovative marketing partners.
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.
About 9 in 10 survey respondents report that their organization is increasing its investments in data services.
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.