Edelman-Consumer-Behaviors-Based-on-Trust-Jan2016 Articles

Consumer behaviors for trusted and distrusted companies.

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People most commonly use a search engine to look up information.

Also: Amazon isn’t the only game in town.

3 in 4 PR professionals believe that their relationship with marketing will be more important in the next 5 years.

Digital media experts are concerned about the impact of fake news on company reputation.

Some 44% say they have martech platforms that have largely gone unused during the pandemic.

By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.

The decline will be due to youth, as under 25s stay away from the platform.

Spending was up by 40.5% year-over-year to $1.8 billion.

The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.

By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.

The decline will be due to youth, as under 25s stay away from the platform.

Spending was up by 40.5% year-over-year to $1.8 billion.

The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.

Sales professionals think marketing teams are targeting the wrong leads.

The most common action taken is to simply follow the brand.

Marketers consider the most critical feature of a marketing attribution platform to be easy setup and integration.

When people are looking to do something “mindless,” they turn first to social media.