Enterprise B2C Marketers’ Opportunities to Improve ROAS Articles

B2C brand manufacturers and multi-brand retailers with ad budgets greater than $50M rank the following in terms of their biggest opportunities to improve return on ad spending:

  • Scaling up creative capacity
  • Overall level of creative acumen
  • Channel selection
  • Changes in privacy rules/regulations
  • Audience selection
  • Addressability of ads

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