Enterprise CMOs’ Most Vital Marketing Capabilities Articles

The marketing capabilities that enterprise CMOs believe are most vital, from the following list:

  • Brand strategy
  • Market analytics
  • Marketing operations
  • Digital commerce
  • Market research and competitive insights
  • Strategy development and planning
  • Marketing technology strategy, adoption and use
  • Content/campaign creation and management
  • Multichannel marketing strategy and orchestration
  • Customer/user experience research
  • Personalization/testing
  • Talent/skill development
  • Creative design and development
  • Demand generation and lead management
  • Advertising/media buying and placement

Pin It on Pinterest