Enterprise CMOs’ Primary Strategy to Drive Growth into 2021 Articles

Gartner CMO Primary Growth Strategy into 2021 Aug2020

The primary strategy for enterprise CMOs to drive growth into 2021:

  • Increasing sales of existing products to an existing market
  • Introducing new products to an existing market
  • Entering a new market using existing products
  • Entering a new market with the introduction of new products

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