CMOs at enterprise companies in North America and the UK estimate the percentage share of their marketing budgets allocated to the following channels: website; digital commerce; mobile marketing; social marketing; digital advertising; email marketing; offline advertising; TV advertising; SEO; paid search; event marketing; and channel/affiliate marketing.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
