Top digital content initiatives in the coming 12 months for senior executives at companies with at least 1,000 employees:
- Invest in technology that enables real-time delivery and personalization of data
- Use better data to create personalized content that serves the customer journey
- Develop a better content review and approval process for compliance and quality
- Invest in platforms, people and processes to scale the production of personalized content
- Use better techniques and technology to measure the impact of content
- Create editorial guidelines and content criteria to ensure quality and consistence of content
- Integrate multiple software systems to share customer data
- Hire more content creators
- Amplify content reach by using ad dollars
- Create more video content
- Restructure organization to follow a central content strategy
- Invest in new content formats like virtual/augmented reality
