The top-5 essential roles of a CMO in the executive team, with senior management executives choosing from the following:
- Customer experience advocate and champion
- Digital transformation/marketing automation leader
- Brand reputation custodian and value creator
- Maestro of communications and demand generation
- Customer insights authority (360-degree view)
- Primary revenue builder and growth strategist
- Architect of innovation and business expansion
- Decision-support data integrator and guru
- Commerce and path-to-purchase enabler
- Architect of organizational purpose and culture
- Brand ethics enforcer and customer privacy protector
- Go-to-market authority and pricing expert
- Owner of product excellence and relevance
