Facebook and Instagram Ad Benchmarks in 2020, by Retail Category

May 20, 2021

This article is included in these additional categories:

Advertising Trends | Creative & Formats | Digital | Food & Restaurants | Industries | Real Estate | Retail & E-Commerce | Social Media

Retailers’ Facebook and Instagram ad benchmarks in 2020 across several verticals, with KPIs including average order value (AOV), conversion rate, click-through rate (CTR), cost-per-click (CPC), cost-per-action (CPA) and return on ad spend (ROAS).


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