Facebook and Instagram Ad Benchmarks in 2020, by Retail Category Articles

Sidecar FB Instagram Retail Ad Benchmarks in 2020 June2021

Retailers’ Facebook and Instagram ad benchmarks in 2020 across several verticals, with KPIs including average order value (AOV), conversion rate, click-through rate (CTR), cost-per-click (CPC), cost-per-action (CPA) and return on ad spend (ROAS).

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