Factor That Would Most Improve Press Release Effectiveness, per Journalists Articles

Cision Improving Press Releases May2020

Journalists’ views on the factor that would most improve the effectiveness of press releases:

  • Has information that is relevant to my target audience
  • News hook clearly stated
  • Avoid industry jargon and marketing language
  • Add quality quotes that add depth to the story
  • Content meets editorial standards/free of typos and errors
  • Include more multimedia elements

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