Factors Holding Marketing Back from Realizing the Full Potential of Data Articles

The factors that marketing leaders say are holding marketing back from realizing its full data potential:

  • “Systems that connect data silos and boost accessibility”
  • “Talent to move from data aggregation to utilization”
  • “We lack the budget to execute new data system improvements”
  • “Increasingly complex digital footprint of brand and customer”
  • “Transparency into data systems to better understand what is available”
  • “Failure to keep pace with customer-led digital transformation”
  • “Resistance to change”
  • “We lack the resources to address our organization’s data transformation”

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