Factors Motivating Gen Z Consumers to Engage with a New Brand via Social Media Articles

Factors that Gen Z consumers say most motivate them to engage with a new brand via social media:

  • “Discounts are offered”
  • “They have products/services I need”
  • “The brand appears trustworthy and transparent”
  • “They have a similar style/aesthetic as brands I’ve engaged with before”
  • “The ad is appealing/eye-catching”
  • “Relevant or personalized ads”
  • “The novelty of the brand’s products”
  • “Customer testimonial”
  • “Influencer promotion/validation”
  • “I believe in the brand’s values & mission”

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