Factors that Gen Z consumers say most motivate them to engage with a new brand via social media:
- “Discounts are offered”
- “They have products/services I need”
- “The brand appears trustworthy and transparent”
- “They have a similar style/aesthetic as brands I’ve engaged with before”
- “The ad is appealing/eye-catching”
- “Relevant or personalized ads”
- “The novelty of the brand’s products”
- “Customer testimonial”
- “Influencer promotion/validation”
- “I believe in the brand’s values & mission”