Financial Services and High-Tech Firms’ Benefits from MarTech Investments Articles

The percentage of high martech maturity firms versus the percentage of low martech maturity firms (base: financial services and high tech firms) that have experienced the following marketing benefits through their current marketing technology investments:

  • Improved/optimized targeting of marketing campaigns
  • Deeper customer insights
  • Improved marketing planning
  • Improved forecasting
  • More robust customer targeting
  • More/better contextualized marketing
  • Better attribution

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