Fortune 500 Marketers’ Changes in Budget Allocation Due to Shift Against Cookies Articles

The percentage of Fortune 500 marketers who plan to significantly or slightly increase their spending on the following channels over the next 2 years as a result of the trend against cookies:

  • Social Media Marketing
  • Paid Search/SEM
  • Organic Search/SEO
  • Email Marketing
  • Events/Tradeshows/Conferences
  • Influencer Marketing
  • Partnership Marketing
  • Over-the-Top Advertising (OTT)
  • Programmatic Ad Networks
  • Offline Ads/Direct Mail
  • Podcasts

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