Functional Leaders/Areas Planned by Marketers for Recruitment or Upgrade in 2021

March 30, 2021

The functional leaders/areas that marketers plan to recruit or upgrade in 2021, including:

  • Go-to-market execution and operations
  • Content and demand generation
  • Digital interactive marketing
  • Strategic planning, branding and positioning
  • Sales intelligence and CRM
  • Strategic account-based marketing (ABM)
  • Regional or line of business marketing
  • Social media
  • Customer experience and success
  • Public relations/communications
  • Research, insights, innovation and analytics

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