Future Changes in CMOs’ Responsibilities Articles

WFA Future Changes in CMO Responsibilities Jun2020

Senior marketers around the world say whether the following responsibilities will become more, less, or just as important in 5 years’ time:

  • Sustainability
  • Digital marketing tech and platforms
  • Data ethics
  • Data analytics
  • Customer experience / centricity
  • Innovation
  • Brand purpose
  • Consumer insight
  • People management / leadership
  • Customer retention
  • Business growth / development / strategy
  • Creative strategy
  • Return on investment and performance management
  • Marketing strategy
  • Public relations
  • Sales growth

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