When thinking about the different ways that they may learn about a new product, female-presenting Gen Zers ages 17-23 identify which are most likely from the following to get them to buy the product:
- Recommendations from friends/family
- Seeing a friend/family member using product
- TikTok videos
- Seeing a display in-store
- TV advertising
- Instagram ads
- Instagram influencer posts
- Having product featured in a store circular/ad
- Facebook ads
- Digital ads on websites
- Print/magazine advertising
- Twitter ads
- Facebook influencer posts
- Radio advertising
- Billboard advertising