When thinking about the different ways that they may learn about a new product, female-presenting Gen Zers ages 17-23 identify which are most likely from the following to get them to buy the product:

  • Recommendations from friends/family
  • Seeing a friend/family member using product
  • TikTok videos
  • Seeing a display in-store
  • TV advertising
  • Instagram ads
  • Instagram influencer posts
  • Having product featured in a store circular/ad
  • Facebook ads
  • Digital ads on websites
  • Print/magazine advertising
  • Twitter ads
  • Facebook influencer posts
  • Radio advertising
  • Billboard advertising

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