Gen Z Social Media Users’ Attitudes to Authenticity Articles

GWI Gen Z Social Media Authenticity Jan2022

The extent to which Gen Z social media users across 7 markets agree with the following sentiments, compared to social media users of other age groups up to the age of 64:

  • “There is too much pressure to be perfect on social media”
  • “People should show more of their “real” selves / lives on social media”
  • “I’m more likely to trust someone if I know their struggles”
  • “I care less about impressing others on social media than I used to”
  • “I am more open about how I’m feeling online”
  • “People who have a platform have a duty to speak up about injustice”

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