Top – and bottom – categories for omni-channel shopping.
There Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
GfK-Top-Categories-OmniChannel-Shopping-Oct2013 Articles
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How Did PR Pros Measure Their Efforts This Year?
PR pros used an average of almost 6 metrics to measure their efforts this year.
![[New Report] US Media Audience Demographics: 9th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2022/11/Media-Demos-Report-2022-Entry.png)
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Holiday 2022 Data Hub: Cyber Week Recap
Cyber Monday e-commerce revenues rose to a new record.
Slow Crawl Towards CMO Leadership Diversity Continues
Women and racial/ethnic groups are more likely to occupy lower-level roles.
How Are Marketers Adapting Their Strategies to Confront Consumers’ Inflation Concerns?
There seems to be room to implement more granular marketing strategies related to inflation.
Cost is a Critical Factor in the Video Streaming Market
Cost is the single most important reason why people drop services – and it’s also the one that most take into account when subscribing.
Who’s Feeling the Pinch from High Inflation?
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
Of All Their Worries, CMOs and Brand Managers Are Most Concerned with ROI
Virtually all say that ROI/ROMI is something that keeps them up at night.
How Are Marketers Adapting Their Strategies to Confront Consumers’ Inflation Concerns?
There seems to be room to implement more granular marketing strategies related to inflation.
Cost is a Critical Factor in the Video Streaming Market
Cost is the single most important reason why people drop services – and it’s also the one that most take into account when subscribing.
Who’s Feeling the Pinch from High Inflation?
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
Of All Their Worries, CMOs and Brand Managers Are Most Concerned with ROI
Virtually all say that ROI/ROMI is something that keeps them up at night.
4 in 10 Adults Say They’re Likely to Buy a Product Recommended to Them Online
Meanwhile, difficulties with the e-commerce experience can lead shoppers to abandon sites in favor of others.
Half of Consumers Say They’ve Seen Benefits from Sharing Data with Brands
Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.
US Video Game Spending Dropped Again in Q3
Q3 video game spending was down by 5% year-over-year, which was a better result than Q2 and Q1.
2 in 3 Marketers Around the World Say They Have A Fully Defined AI Strategy
There’s been an increase this year in the percentage of marketers using AI to bridge online and offline experiences.