Global Media Budget Plans for 2022 Articles

Kantar Global Media Budget Plans for 2022 Sept2021

The percentage of marketers around the world who plan to increase their budgets for the following channels minus the percentage who plan to decrease those budgets:

  • Online video ads
  • Branded content by influencers
  • Ads in social media stories
  • Ads in social media feeds
  • TV ads streaming on smart TV
  • Online display ads
  • Ads in podcasts
  • Digital billboard/outdoor ads
  • Products integrated into TV shows
  • TV ads
  • TV program sponsorship
  • Billboard/outdoor ads
  • Radio ads
  • Events sponsored by a brand
  • Cinema ads
  • Magazine ads
  • Newspaper ads

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