The percentage of marketers around the world who plan to increase their budgets for the following channels minus the percentage who plan to decrease those budgets:
- Online video ads
- Branded content by influencers
- Ads in social media stories
- Ads in social media feeds
- TV ads streaming on smart TV
- Online display ads
- Ads in podcasts
- Digital billboard/outdoor ads
- Products integrated into TV shows
- TV ads
- TV program sponsorship
- Billboard/outdoor ads
- Radio ads
- Events sponsored by a brand
- Cinema ads
- Magazine ads
- Newspaper ads
