Global Media Budgets and Perceived Effectiveness in 2022 Articles

The extent to which marketers around the world expect to increase/decrease their budgets for the following paid media in 2022 and their level of confidence in those media channels’ effectiveness:

  • Social media
  • Video: online/mobile
  • Display: online/mobile
  • Search
  • OTT-TV/Connected-TV
  • OOH
  • Streaming audio
  • Podcasts
  • Email
  • Native advertising
  • Linear TV
  • Direct mail
  • Print
  • Cinema
  • AM/FM radio

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