The extent to which marketers around the world expect to increase/decrease their budgets for the following paid media in 2022 and their level of confidence in those media channels’ effectiveness:
- Social media
- Video: online/mobile
- Display: online/mobile
- Search
- OTT-TV/Connected-TV
- OOH
- Streaming audio
- Podcasts
- Native advertising
- Linear TV
- Direct mail
- Cinema
- AM/FM radio