Google search ad click-through rate (CTR) benchmarks, overall, and for each of the following categories, comparing 2022 with 2021:
- Apparel/Fashion & Jewelry
- Shopping, Collectibles & Gifts (General)
- Furniture
- Home & Home Improvement
- Attorneys & Legal Services
- Dentists & Dental Services
- Industrial & Commercial
- Business Services
- Automotive – Repair, Service & Parts
- Beauty & Personal Care
- Health & Fitness
- Career & Employment
- Physicians & Surgeons
- Animals & Pets
- Personal Services (Weddings, Cleaners, etc.)
- Automotive – For Sale
- Restaurants & Food
- Education & Instruction
- Real Estate
- Finance & Insurance
- Travel
- Sports & Recreation
- Arts & Entertainment