Google Search Ad Cost-per-Click (CPC) Benchmarks, by Industry, in 2022 Articles

Google search ad cost-per-click (CPC) benchmarks, overall, and for each of the following categories, comparing 2022 with 2021:

  • Apparel/Fashion & Jewelry
  • Shopping, Collectibles & Gifts (General)
  • Furniture
  • Home & Home Improvement
  • Attorneys & Legal Services
  • Dentists & Dental Services
  • Industrial & Commercial
  • Business Services
  • Automotive – Repair, Service & Parts
  • Beauty & Personal Care
  • Health & Fitness
  • Career & Employment
  • Physicians & Surgeons
  • Animals & Pets
  • Personal Services (Weddings, Cleaners, etc.)
  • Automotive – For Sale
  • Restaurants & Food
  • Education & Instruction
  • Real Estate
  • Finance & Insurance
  • Travel
  • Sports & Recreation
  • Arts & Entertainment

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