Google Shopping Ad Benchmarks in 2020, by Retail Category Articles

Sidecar Google Shopping Benchmarks in 2020 May2021

Retailers’ Google shopping ad benchmarks in 2020 across several verticals, with KPIs including average order value (AOV), conversion rate, click-through rate (CTR), cost-per-click (CPC), cost-per-action (CPA) and return on ad spend (ROAS).

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