Agencies and marketers rate the factor that had the biggest impact on their company’s marketing and advertising success in 2019: media; technology; creative; or staff. Chart compares the responses with those who reported “very successful” marketing/advertising in 2019 with those who reported a “somewhat successful” 2019.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.