Agencies and marketers rate the factor that had the biggest impact on their company’s marketing and advertising success in 2019: media; technology; creative; or staff. Chart compares the responses with those who reported “very successful” marketing/advertising in 2019 with those who reported a “somewhat successful” 2019.
Is Video Content Being Created for All Stages of the Buyer’s Journey?
About half of video content is being created for the top of the funnel, content marketers estimate.