Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker
4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
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Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
What Makes An Online Review Helpful, and Why Do People Leave Them?
More will review after an excellent than terrible experience, but a significant portion will complain about the latter.
Customer Satisfaction with Online Retail Rises
Users are highly satisfied with the quality and reliability of mobile shopping apps.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Marketers Plan Updates to Their Data Strategies
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
Large CPG Players Hold Strong in Inflationary Environment
US CPG sales grew by 8.4% last year.