Benefits of employee involvement in social media.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
HingeSocialMediaToday-Benefits-Received-Employee-Advocates-Nov2015 Articles
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Where Does CX Fit on CEOs’ Agenda?
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Americans’ Financial Situation Showing Small Signs of Improvement
Fewer appear to be putting off big-ticket and needed purchases.
Store Brand Sales Grew Again Last Year, as Did Dollar Share
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop Makes Gains in Popularity
TikTok Shop looks like it could be a fruitful channel for smaller companies.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.
Netflix is Still Viewers’ Favorite Streaming Platform
Prime Video and Hulu seem to be on the ascent.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
Where Does CX Fit on CEOs’ Agenda?
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Americans’ Financial Situation Showing Small Signs of Improvement
Fewer appear to be putting off big-ticket and needed purchases.
Store Brand Sales Grew Again Last Year, as Did Dollar Share
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop Makes Gains in Popularity
TikTok Shop looks like it could be a fruitful channel for smaller companies.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.
Netflix is Still Viewers’ Favorite Streaming Platform
Prime Video and Hulu seem to be on the ascent.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.