These American Counties Are Showing the Fastest Growth
Eight of the 10 fastest-growing counties between 2022 and 2023 (numerically) were in Texas.
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Focus on Influencer Campaign ROI to Grow This Year
Some will prioritize social commerce and improved processes to shorten the path between content and purchase.
Instagram Makes Gains Among Teens’ Favorite Social Media Platforms, Overtaking Snapchat
Instagram and Snapchat have divergent trends that recall… the Fall of 2015?
As Podcast Listening Grows, More Women Tune In
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
Likely Voters Report Influence of Out-of-Home Ads on Decisions
OOH political ads are appealing because they’re not as interruptive as other formats.
How Did Video Ad Completion Rates Fare Last Year?
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Videogame Advertising Touted for Its Effectiveness
Gaming is ranked second only to social media among digital media types for driving advocacy.
Social Media’s Reach Among the US Population Seems to Have Plateaued
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
How Did Video Ad Completion Rates Fare Last Year?
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Videogame Advertising Touted for Its Effectiveness
Gaming is ranked second only to social media among digital media types for driving advocacy.
Social Media’s Reach Among the US Population Seems to Have Plateaued
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
Where Does CX Fit on CEOs’ Agenda?
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Americans’ Financial Situation Showing Small Signs of Improvement
Fewer appear to be putting off big-ticket and needed purchases.
Store Brand Sales Grew Again Last Year, as Did Dollar Share
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop Makes Gains in Popularity
TikTok Shop looks like it could be a fruitful channel for smaller companies.