Where Does Marketing Fall in CFOs’ Budget Plans?
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
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Gen Z Turns to TikTok More Than Other Social Platforms for News
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US Marketers Are Feeling Confident About Their MarTech Use
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
6 in 10 Enterprise Leaders Use At Least 3 Digital CX Metrics
More than 7 in 10 aim to increase their digital CX spending this year.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
Are Brands Doing A Good Job of Supporting Diverse Communities?
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data Leaders Outline Their Priorities This Year
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
Podcast and Online Audio Engagement Continue to Grow Among Middle-Aged Americans
A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.
Are Brands Doing A Good Job of Supporting Diverse Communities?
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data Leaders Outline Their Priorities This Year
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
Podcast and Online Audio Engagement Continue to Grow Among Middle-Aged Americans
A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.
People Want Brands to Listen to Them. How?
People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.
Influencer Marketing Cost-per-Engagement Benchmarks
Influencers with smaller follower counts tend to have the highest engagement rates, but not always the lowest costs per engagement.
Consumers’ CX Expectations Continue to Rise
About 7 in 10 adults surveyed believe that most of the companies they do business with need to improve their CX.
Social Media Usage Trends: Discord on the Upswing
Some 42% of Americans ages 12-34 reported using Discord, ahead of Twitter and Pinterest, among others.