Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
Large corporations continue to suffer from poor reputation.
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
84% rate their businesses as good or very good at understanding local area requirements.
CEOs have mixed views on their relationship with their CMOs.
A slight majority (53%) of US adults think that ads are a waste of time.
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Tech brands dominated the most improved list for 2023.
Large corporations continue to suffer from poor reputation.
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
84% rate their businesses as good or very good at understanding local area requirements.
CEOs have mixed views on their relationship with their CMOs.
A slight majority (53%) of US adults think that ads are a waste of time.
There have been marked increases in smartphone ownership among older adults and Hispanic adults.