US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
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Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
US Video Game Spending Dipped in Q1
Content spending fell, while hardware spending grew considerably.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Paid Music Service Subscriptions Are Now A $10B Market in the US
The number of paid music subscriptions grew by 8 million to reach 92 million.
These Are the Fastest-Growing Counties in the US
Regional population shifts indicate that the most populous counties are moving to the South and West.
Smart Speaker Penetration Growth Slows
However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
US Video Game Spending Dipped in Q1
Content spending fell, while hardware spending grew considerably.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Paid Music Service Subscriptions Are Now A $10B Market in the US
The number of paid music subscriptions grew by 8 million to reach 92 million.
These Are the Fastest-Growing Counties in the US
Regional population shifts indicate that the most populous counties are moving to the South and West.