How ABM Initiatives Are Benefiting B2B Brands Articles

DemandGenReport How ABM Initiatives Benefit B2B Brands Nov2020

Ways in which B2B marketers and professionals say that account-based marketing (ABM) initiatives are positively impacting their organizations, including:

  • Greater focus on campaign effectiveness
  • Efficient use of marketing resources
  • Better sales and marketing alignment
  • A clearer path to ROI
  • Building stronger, more trustworthy relationships
  • Better reporting potential
  • Faster sales cycles
  • A streamlined customer acquisition process

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