How Advertisers Will Adjust Campaigns Due to the Lack of 3rd Party Cookies Articles

Lytics Ad Campaign Adjustments Due Lack 3rd Party Cookies Dec2021

The percentage of marketing decision-makers who plan to adjust their advertising campaigns in the following ways as a result of a lack of third party cookies:

  • Spend more on platforms like Facebook, Instagram, Amazon and Google
  • Spend more on my own channels, such as email, website
  • Spend more on TV advertising
  • Spend more on search ads
  • Spend more on collection of our own first-party data
  • Spend more on publishers with access to first-party data
  • Spend more on contextual advertising

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