How B2B Buyers Evaluate Professional Services Firms Articles

HingeMarketing Evaluating B2B Prof Services Firms Nov2020

Top 5 ways in which B2B buyers evaluate professional services firms in 2020, compared with the same responses in 2018:

  • Knowledge of the industry/subject matter expertise
  • Talented staff/team skills
  • Relevant experience/past performance
  • Client service (flexibility/responsiveness/timeliness)
  • Ability to deliver results

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